BrightPro is an apples-to-apples scoring tool that measures the strategic value of thought leadership content and ranks the professionals that create it.
It enables firms to determine how much content and resources are needed to compete in any chosen market as a thought leader.
|Professionals to Demonstrate their Value|
|Marketers to Gauge Opportunity and Report their Results|
|Managers to Control Costs|
BrightPro’s interface for partners, marketers, and managers is simple to use and easy to customize.
BrightPro keeps users engaged with motivational alerts and notifications, awards, enterprise recognition, and rewards (all customizable).
BrightPro allows for industry-wide, apples-to-apples comparative benchmarking of professionals’ thought leadership content across firms, practices, specialties, and regional markets. (Really, anything you can think of…)
By allowing firms to understand what they need, managers are able to budget their resources effectively.